Cake a Walk Down Memory Lane
Were you transported back to your gran's kitchen when you took a bite out of that delicious slice of banana bread recently? Or maybe a whole family holiday came rushing into your mind when you smelt the aromas of crispy waffles and syrup being prepared at the beachfront cafe. Perhaps your tastebuds were woken up with a bang when you read about a good old South African roast being served for a family lunch. Well, that is because the sense of smell and taste are the faculties most closely connected to memory – in fact, scientists go so far as to say that taste and smell make up our memories of feelings and emotions!!! How about that? And how about stocking up your memory bank by sharing a cosy winter afternoon with your lovely family - a biscuity, crumbly Chocolate Nostalgia from Château Gâteaux will be the perfect taste tantaliser for you all!
We have to rely on scientific studies to help us understand the link between food and memory, of course. One theory is that the connection initially came about as a human survival tactic known as 'conditioned taste aversion'. Quite a mouthful, wouldn't you say? All this means is that our forefathers would experiment by eating a strange new plant, have a terrible reaction to it, and remember NEVER to eat it again (a bit like those peas you had to finish before leaving the table when you were a child!).
On the other hand, that ancient forefather of ours could have found the most sweet and juicy bunch of grapes, which he absolutely could not get enough of, and passed on the info to all his family and friends – "here is something exceptional to eat fellow hunter-gatherer". Don't keep Château Gâteaux a secret, Cake Lover- there are others like you out there. Spread the word that we have the most wonderful collection of Creations, Delights, Variety Packs, Cheesecakes and Mini Cakes and Puddings to make mouth-watering memories from.
We haven't finished this fascinating memory story yet. Another study found a direct link between the region of the brain responsible for taste memory and the area responsible for encoding the time and place we experienced the taste. This boils down to the fact that the food is not why you have the memory; it is the positive experience created when eating that delicious meal that highlights the memory.
The experience could have been a birthday, your wedding, a happy Father's Day, your little sister's blessing, celebrating New Year – and the scrumptious cake you ate at the time (like an absolutely delectable Red Velvet Cheesecake) must have been what triggered all the happy memories you have of those occasions.
We have to end off with the observation arrived at by anthropologist and author John S. Allen (who studies the evolution of the human brain, by the way) that sweet foods may have more memory connections because sweets tend to activate the reward centres of our brains. Nowwww that makes absolute sense, doesn't it?! So that wonderfully fizzy ginger-ale you were given as a child will forever evoke the nostalgia associated with good childhood memories, reinforcing the idea that food doesn't just taste good, but it feels good, too. We've been in the business of making magical moments since 1997, so we hope that for a generation or two already, our delights are the source of happy memories!
We would love you to feel happy every day – remember to pop into one of our stores, or just hop onto our online shop, and treat yourself to something sweet – tickle your tastebuds and make more memories at home with our fine cake creations.