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Music is the Food of Love

Music is the Food of Love

Shakespeare wrote, “if music be the food of love, play on”. Of course, music IS the food of love. We want to play on and explore just how music fills up our senses and feeds our desires in this weeks blog post. Join us this week as we make sweet music with our Mozart cake and the rest of our Château Gâteaux creations.

While cooking up a storm in the kitchen or being served a delicious plate of food, we smell, look, taste, and touch – four senses in play. But what about hearing, the missing fifth sense (unless you are crunching a carrot)? Music completes this sensory adventure and combines perfectly with food, setting the mood for a special occasion, family dinner at home or a date night. Imagine Christmas dinner without any carols in the background?

When enjoying your looked-forward-to date night at a candle-lit table with soft moody music playing, you will immediately relax after your busy day. Because of this soothing ambience, you will most likely select a more expensive bottle of wine to share, research has shown. It sounds like you will have a lovely evening, and we know you are going to serve an elegant slice of our Chocolate Mozart cake to finish off your meal. Studies have also shown that mellow music and low lights cause diners to eat more slowly and consume less food! Our Château Gâteaux cake creations are SO delicious we would find it very difficult to only have one slice…or even two!



On the other hand, according to the Academy of Marketing Science Journal, noisy environments encourage people to make poor food choices. Music volume directly affects our heart rate, blood pressure and stress levels, so turn down the dial if you want to stay away from sugary treats…or up if you are in the mood for a cheat meal!

Tempo and pitch are the subject of many studies and have been shown to influence the intensity of the flavours we experience. It has been found that high-pitched piano music makes toffee taste sweeter, but low-pitched music played on brass instruments make the same toffee taste bitter. Here is your taste test challenge for the week Cake Lover – test out the above theory by visiting one of our stores and ordering our scrumptious Salted Caramel Baked Cheesecake or our Cape Malva Pudding which has a delicious toffee sauce. It’s all in the name of science!

The genre of music has a role to play as it has been shown that Jazz, for example, enhances how people like chocolate. So, bring on the ever so decadent Mousse au Chocolat while listening to Esperanza Spalding sing Black Gold. Mmmm … sensuous, decadent and perfectly matched. 

Music can influence our perception of food, wine, and cake, of course. Select your playlist carefully when next you have friends for supper or are having a ‘me moment’ – and enjoy your food and music love affair with a Château Gâteaux slice on the side.

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