There's Food in Art... and Art in Food
This week we are painting you a picture of how food fits into art. Enjoy the read Cake Lover – and while you are at it, why not bite into brushstrokes of brilliance with our delectable Fudge Picasso, which the famous artist himself inspired!
Early on in the Twentieth Century, the innovative Futurist art movement was the first to think of food as art. They thought cooking and dining, the core of our day-to-day lives, should be central to their far-out ideals. Talking about far-out, Château Gâteaux has 14 stores countrywide so that we can service all you foodies with cake, dessert and pastries that go far beyond your imagination.
If we think a little abstractly, the Futurists weren't really the first to feature food in art, were they? – Stone Age cave painters used vegetable juices and animal fats in their paint mixtures, and Egyptians carved pictographs of crops and loaves of bread.
Moving along in the history books, the famous Renaissance artist, Giuseppe Arcimboldo, painted faces made up of fruit, vegetables and flowers. We love seeing how you elevate our cakes with creative fruit and flower decorations – style our cakes your way! Visit our friends at Tasty Moments to get inspiration on how to style our cake creations to perfection!
Dutch artists of the 1600s are renowned for painting food laid out on the dining table – silver platters depicting roast duck, vegetables, shiny berries and blushing peaches - Oh excuse me, darling! From canvases like these, we learn of the wealth of the aristocracy and gain insight into what they served on their dinner plates. We also learn about the variety of food available across the centuries from paintings of market scenes.
Famous impressionist painters Cezanne, Van Gogh, Manet, Courbet and many others also used fruit and a variety of other food items in their works of art – oranges, apples, grapes, fish, cheese, bread, onions, wine, bananas, eggs ... our variety packs are a feast for the eyes, and a literal feast too – something for everyone in the family. A yummy 4 Cheesecake Variety should do the trick for an afternoon cake and coffee treat.
A different kind of art is the elaborate edible sculptures in the centre of banquet tables at gallery openings or on cruise liners – made of fruit, ice, chocolate, butter or even cheese. One can only call these food sculptors ‘artists’ as their mouthwatering works exhibit exquisite detail that would even impress Michelangelo! We have sculpted our awe-inspiring Choc Chip Cherry Dome to be magnificently crafted and equally delicious! It sure does make a statement too!
Rows of cakes, plates of cake slices, stands with cakes – all shapes and sizes – lines of pop-art cakes and rings of doughnuts, lollipops, cherries truffles, and apple pies – these are all the bakery treats that Wayne Thiebaud loves painting (he obviously shares our cake obsession!). Delicious still-life cake paintings are his thing, but his technique is formal and serious. He explores colour, line, shape, light, composition, and texture. He manages to transform the oil paint into dense, buttery frosting or thick whipped cream – YUM! His paint "becomes" meringue, candy, or even mustard.
In modern cooking, the emphasis is just as much about presentation as it is about flavour. We eat with our eyes, and artistic plating is what turns our heads … with phones on as we capture the moment for Instagram #foodies! There is drama in live plating with smoke and mirrors, swishes of silky beetroot, a jus poured with panache, a forest floor recreated in food, a melting middle to a lava cake —creativity and expression on a plate.
At Château Gâteaux, we're obsessed with being masters of our craft – cake really is our life! Every masterpiece is lovingly made with the finest ingredients available. Our secret? We have perfected the art of sealed-in freshness through our fresh-to-frozen process. Besides our innovative Frozen to Fabulous mindset, we also looove to unleash our artistic flair with surprise centres - the inclusion of unexpected fudgy clusters or layers of chocolaty mousse. Unique flavour pairings, cake shapes and our product range make us the home of all things cake - art and food perfectly bonded.
Why not have a look at our showstoppers ... better still, give them a taste!